About Rolls-Royce
Striving for Perfection
Founded in 1904 by Charles Rolls and Henry Royce, the brand operates on the simple yet profound maxim of Sir Henry Royce:
"Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it." Headquartered in
Goodwood, England, every Rolls-Royce is hand-built to order, representing the apex of craftsmanship and engineering.
Rolls-Royce in India
India has a historic relationship with Rolls-Royce, dating back to the era of the Maharajas. Today, the brand caters to modern royalty—captains of industry and Bollywood icons. Through its official partners (
Select Cars in New Delhi,
Navnit Motors in Mumbai, and
Kun Motoren in the South), Rolls-Royce offers an ownership experience that is strictly "By Appointment," ensuring absolute privacy and exclusivity for its clients.
The 2026 Bespoke Portfolio
Rolls-Royce’s lineup is not just about transportation; it is about art and presence:
- Spectre: The brand’s most important car since the first Phantom. This ultra-luxury electric super coupe (launched in India in 2024) signals the beginning of the marque's all-electric future, offering the signature "Magic Carpet Ride" in absolute silence.
- Cullinan Series II: The "Rolls-Royce of SUVs." It is the most popular model in India, capable of traversing the toughest terrains without spilling a drop of champagne.
- Phantom Series II: The flagship. A global symbol of wealth and achievement, the Phantom offers the quietest cabin ever created in an automobile.
- Ghost: The "Post-Opulence" sedan. Designed for clients who prefer to drive themselves, it is minimalist yet technologically advanced.
- Black Badge: The alter-ego of the brand. Available across the Ghost and Cullinan lines, these models feature darkened chrome, increased power, and a more rebellious attitude for younger billionaires.
Limitless Customization
The true essence of owning a Rolls-Royce lies in its
Bespoke program. Indian clients frequently commission unique vehicles featuring personalized touches like the "Starlight Headliner" (which can mimic the night sky of a specific date), hand-painted coachlines, and interiors crafted from rare woods or exotic materials, ensuring that no two Rolls-Royces are ever the same.