About Mercedes-Benz
The Best or Nothing
Mercedes-Benz entered the Indian market in 1994 and has since defined the luxury automotive landscape. The brand is synonymous with prestige, comfort, and engineering excellence. Guided by the philosophy of "The Best or Nothing," Mercedes-Benz India has consistently held the position of the No. 1 luxury carmaker in the country, setting benchmarks for technology and customer satisfaction.
Manufacturing Excellence (Chakan)
The brand operates a world-class manufacturing facility in
Chakan, Pune. This plant is a cornerstone of its success, allowing for the local assembly of high-end models that competitors often import. Uniquely, Mercedes-Benz India locally manufactures its flagship
S-Class and even the ultra-luxury
Mercedes-Maybach S 580, showcasing the high standards of Indian craftsmanship.
The 2026 Product Portfolio
Mercedes-Benz offers the most comprehensive lineup in the luxury segment, categorizing its vehicles into Entry Luxury, Core Luxury, and Top-End Vehicle (TEV):
- Core Luxury: The backbone of the brand. This includes the C-Class and the E-Class LWB (Long Wheelbase), which is India's best-selling luxury car, loved for its chauffeur-driven comfort.
- SUVs: A dominant range featuring the GLC, the spacious GLE, and the "S-Class of SUVs," the GLS.
- Top-End Vehicles (TEV): The pinnacle of automotive engineering, including the Mercedes-Maybach range, the legendary G-Class (G-Wagon), and the high-performance AMG series.
- Electric (EQ): Leading the charge in green luxury with the EQA, EQE SUV, and the flagship EQS, which offers a range of over 850 km (ARAI) and features the revolutionary MBUX Hyperscreen.
Retail of the Future (ROTF)
Mercedes-Benz India revolutionized the car buying process with its
"Retail of the Future" business model. Under this direct-to-consumer system, Mercedes-Benz India owns the entire stock of cars, and dealerships operate as franchise partners. This ensures that a customer gets the
same transparent price and inventory access whether they are buying in Mumbai, Delhi, or a smaller tier-2 city.