About BMW
The Ultimate Driving Machine
Tracing its roots back to 1916, BMW has evolved from an aircraft engine manufacturer to the world's leading premium automotive brand. In India, BMW officially began operations in 2007 and has since cultivated a reputation for delivering vehicles that prioritize driver engagement. Headquartered in
Gurugram (National Capital Region), BMW India leads the luxury market with a strategy focused on "Joy" and technological innovation.
Made in India, For India
BMW is deeply committed to the "Make in India" initiative. Its state-of-the-art manufacturing plant in
Chennai, Tamil Nadu, locally assembles a wide variety of models, ensuring competitive pricing and rapid availability. This facility produces key volume drivers including the 3 Series Gran Limousine, the 5 Series Long Wheelbase, and the X-range of SUVs, maintaining the same rigorous quality standards as its German counterparts.
Diverse Model Portfolio (2026)
BMW India offers one of the most comprehensive lineups in the luxury sector:
- Sedans: Dominated by the "Gran Limousine" (LWB) concept, offering extended legroom in the 3 Series and 5 Series, alongside the flagship 7 Series.
- SAVs (Sports Activity Vehicles): The "X" range remains a customer favorite, spanning from the compact X1 to the commanding X7 and the hybrid super-SUV, the XM.
- M Performance: For enthusiasts, the "M" division offers track-ready performance with models like the M2, M4 Competition, and M8.
Leadership in Electrification
BMW has emerged as the leader in India's luxury electric vehicle market. Its "i" brand portfolio includes the versatile
iX1, the tech-heavy
iX, and the limousine-class
i7. Unlike many competitors, BMW offers a "Power of Choice" strategy, allowing customers to choose between petrol, diesel, or electric powertrains across similar body styles.
Ownership Experience
The brand distinguishes itself with "BMW Joytown" festivals and unmatched after-sales packages like "BMW Service Inclusive." With a robust dealer network across major Indian metros, BMW ensures that the ownership experience is as dynamic and premium as the cars themselves.